How to Make Money with Facebook: 8 Proven Methods (2026)

Facebook isn't just for catching up with old friends anymore - it's a business platform with over 3 billion monthly active users and one of the most diverse monetization ecosystems online. From video ads and fan support to selling products and building paid communities, Facebook offers multiple paths to income for creators and entrepreneurs alike.

The opportunity is massive. Local businesses, content creators, coaches, and everyday entrepreneurs are earning real money on Facebook without needing millions of followers. What matters is strategy, consistency, and choosing the right monetization methods for your skills.

Here are eight proven ways to turn your Facebook presence into profit.

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1. Facebook Content Monetization Program

In August 2025, Facebook rolled out its new Content Monetization Program, combining what used to be three separate revenue streams (in-stream ads, Reels ads, and performance bonuses) into one unified system. This makes earning from Facebook content simpler and more accessible.

What you can monetize:

• Long-form videos
• Facebook Reels
• Photos
• Text posts
• Stories

How it works: You earn based on content performance - views, engagement, watch time, and plays. The program gives you a single dashboard to track earnings across all content types.

Requirements:

• 10,000+ followers
• 600,000 total minutes watched in the last 60 days
• At least 5 active videos
• 18+ years old
• Account in good standing (keep payout details current; how to change email on Facebook if needed)
• Located in an eligible country

What you can earn: Earnings vary based on niche, audience location, and engagement. Creators report earning anywhere from $0.10 to $4.00 per 1,000 views, with higher rates for audiences in the US, UK, and other tier-1 countries.

Pro tip: The program is currently invite-only and in beta. You can express interest through your Professional Dashboard under Monetization > Content Monetization. If you plan content in advance, where to find scheduled posts on Facebook helps you see what's going live and when.

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2. Facebook Stars

Facebook Stars is one of the most accessible monetization features - your audience can send you virtual Stars during live videos, Reels, and even regular video posts as a form of appreciation. Each Star equals $0.01.

How it works:

• Viewers purchase Stars with real money
• They send Stars during your content
• You accumulate Stars and cash out

Requirements:

• 500+ followers (for 30 consecutive days)
• 18+ years old
• Account in good standing
• Located in an eligible country

What you can earn: While $0.01 per Star sounds small, creators with engaged audiences accumulate thousands of Stars per session. A creator receiving 5,000 Stars during a live stream earns $50 from that single session.

Best content for Stars:

• Live Q&As and AMAs
• Gaming streams
• Behind-the-scenes content
• Tutorials and how-tos
• Interactive challenges

Pro tip: Actively engage with viewers who send Stars - thank them by name, answer their questions, and give shoutouts. This encourages more Stars and builds loyalty. If you save posts to finish later, how to find drafts on Facebook shows where they live so you can keep a steady flow of content.

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3. Fan Subscriptions

Fan Subscriptions let your most loyal followers pay a monthly fee for exclusive content and perks. It's Facebook's version of a membership model.

How it works:

• Fans pay a monthly subscription (you set the price)
• They get access to exclusive content, badges, and perks
• You receive recurring income

Requirements:

• 10,000+ followers OR 250+ return viewers
• 18+ years old
• Consistent content publishing history
• Account in good standing

Subscriber perks you can offer:

• Exclusive posts and videos
• Subscriber-only live streams
• Special badges next to their names
• Behind-the-scenes content
• Direct messaging access
• Early access to content

What you can earn: If subscribers pay via desktop, you keep 100% of the fee (minus taxes). Pricing typically ranges from $4.99 to $24.99 per month. With 100 subscribers at $9.99/month, that's nearly $1,000 in recurring monthly income.

Pro tip: Treat subscriptions as a relationship, not a transaction. Subscribers expect ongoing value, so plan exclusive content in advance and engage with them regularly.

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4. Facebook Marketplace

Facebook Marketplace has over 1 billion monthly users and is one of the largest social commerce platforms globally. It's perfect for local selling with no listing fees for pickup transactions.

What you can sell:

• Furniture and home decor
• Electronics and gadgets
• Clothing and accessories
• Vehicles
• Sports equipment
• Collectibles and vintage items
• Handmade goods

Selling under your real name builds trust; if you need to update it, see how to change name on Facebook.

Why Marketplace works:

• No listing fees for local sales
• Built-in trust through Facebook profiles
• Massive local audience
• Easy communication through Messenger

Fees:

• Local pickup with cash: Free
• Shipped items: 5% fee (or $0.40 flat fee for items under $8)

Best practices:

• Use clear, well-lit photos from multiple angles
• Write detailed descriptions with relevant keywords
• Price competitively (research similar listings)
• Respond quickly to inquiries
• Meet in public places for safety

What sells fast: Furniture, electronics, and clothing consistently rank as the fastest-selling items. Quality photos and honest descriptions make the biggest difference.

Pro tip: Join local buy/sell groups to cross-post your listings and reach more buyers. Refresh listings that haven't sold by creating new posts to push them back to the top.

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5. Facebook Groups Monetization

Facebook Groups aren't just for community - they're powerful monetization tools. With the right strategy, a well-run group can generate significant income through multiple channels.

Ways to monetize a Facebook Group:

Paid memberships: Create a free group to build community, then offer a premium tier with exclusive content, coaching, or resources. Use external payment tools to manage subscriptions, then grant access to a private group for paying members.

Sell products and services: Use your group to promote digital products, courses, coaching, or physical goods. The trust you build through free content makes selling easier.

Affiliate marketing: Share relevant products with affiliate links. Disclose partnerships and only recommend products that genuinely help your community.

Brand partnerships: Brands pay to access engaged communities. As your group grows, you can charge for sponsored posts or exclusive promotions.

Host paid events: Webinars, workshops, and virtual events can be promoted to your group and monetized through ticket sales. Some groups allow commenting anonymously on Facebook, which can help members ask sensitive questions; useful to know if you run or moderate communities.

What you can earn: A focused group of 3,000-5,000 engaged members can be profitable with the right offers. Larger groups (10,000+) can command premium brand deals. Membership communities often charge $20-$100+ per month depending on the value provided.

Pro tip: Build trust before monetizing. Groups that deliver consistent free value can introduce paid offers naturally - members will already trust your recommendations.

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6. Affiliate Marketing

Affiliate marketing on Facebook means promoting other companies' products and earning commission on sales made through your unique links. It's one of the most flexible ways to monetize without creating your own products.

How it works:

• Join affiliate programs (Amazon Associates, ShareASale, Impact, brand-specific programs)
• Share products through posts, Reels, or groups
• Earn commission when someone purchases through your link

Where to promote affiliate products:

• Facebook Page posts (if you run a Page with others, how to add admin to Facebook page keeps roles and access clear)
• Reels with product demonstrations
• Facebook Groups (with disclosure)
• Live videos with product reviews
• Stories with swipe-up links

What you can earn: Commissions vary by program - typically 1-10% for retail products, up to 30-50% for digital products and software. High-ticket items or recurring subscriptions offer the best earning potential.

Best practices:

• Only promote products you genuinely recommend
• Disclose affiliate relationships (FTC requirement)
• Create helpful content around the product, not just ads
• Focus on solving problems for your audience
• Track which products and content types convert best

Pro tip: Product demonstrations and honest reviews convert better than generic promotions. Show the product in use, share your personal experience, and explain who it's best for.

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7. Facebook Shops

If you sell physical products, Facebook Shops lets you create a storefront directly on Facebook. Customers can browse, save, and purchase without leaving the app.

How it works:

• Set up a Shop through Meta's Commerce Manager
• Upload your product catalog
• Customers discover products through your Page, Reels, and ads
• Checkout happens within Facebook (or via your website)

What you can sell:

• Physical products (apparel, accessories, home goods, beauty)
• Handmade items
• Print-on-demand merchandise
• Dropshipped products

Why Facebook Shops work:

• Seamless mobile shopping experience
• Products can appear in Reels and posts
• Integration with Instagram Shopping
• Access to Facebook's massive user base
• Can run targeted ads to your product catalog

Fees: Facebook charges a selling fee (typically 5% per transaction or $0.40 minimum for orders under $8 when using Facebook checkout).

Pro tip: Use Facebook Reels to showcase products in action. Product demos, unboxings, and styling videos drive more engagement than static product shots. To save or repurpose video content from the platform, how to download Facebook video walks you through your options.

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8. Brand Partnerships and Sponsored Content

As your audience grows, brands will pay you to create content featuring their products. This works whether you have a Page, Group, or personal profile with Professional Mode enabled.

How it works:

• Brands pay you to create posts, Reels, or videos featuring their products
• You use Facebook's Branded Content Tool to tag the brand
• Content is labeled as "Paid Partnership"

Where to find brand deals:

• Brands reach out directly as your following grows
• Join influencer platforms (Creator.co, AspireIQ, Grin)
• Pitch brands that align with your content
• Facebook's Creator Marketplace connects creators with brands

What you can earn:

• Micro-creators (1K-10K followers): $50-$200 per post
• Small influencers (10K-50K followers): $200-$1,000 per post
• Mid-tier creators (50K-100K followers): $1,000-$5,000 per post
• Larger creators (100K+ followers): $5,000-$20,000+ per post

Rates depend on niche, engagement rate, and content format. Video content typically commands higher rates than static posts.

Pro tip: Engagement rate matters more than follower count. Brands increasingly prefer creators with smaller, highly engaged audiences over those with large but passive followings. To see how your posts spread, how to see who shared my post on Facebook helps you track shares and plan what to create next.

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Quick Comparison: Facebook Monetization Methods

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Keys to Facebook Monetization Success

Regardless of which methods you choose, these fundamentals apply:

1. Build community first Facebook rewards engagement. Focus on building a loyal, interactive audience before pushing monetization. Communities beat follower counts every time.

2. Diversify your income streams Don't rely on one method. Combine Stars with affiliate marketing. Add subscriptions to your content monetization. Multiple streams protect against algorithm changes and platform shifts.

3. Stay consistent Post regularly, go live on a schedule, engage with comments. Facebook's algorithm favors consistent creators who keep people on the platform.

4. Follow the rules Facebook has strict monetization policies. Violating Community Standards or Partner Monetization Policies can get you demonetized permanently. Know the rules and follow them. If you use a personal profile for business, how to lock Facebook account can add an extra privacy layer where the feature is available.

5. Focus on value Every monetization method works better when you genuinely help your audience. Solve problems, entertain, educate - the money follows value.

6. Track what works Use Meta Business Suite and Creator Studio to monitor performance. Double down on content types, topics, and formats that drive engagement and revenue. To keep your feed and DMs focused on supporters rather than trolls, how to view blocked Facebook friends lets you review and manage your block list.

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Final Thoughts

Facebook has evolved from a social network to a full business ecosystem. With 3 billion users and tools for video monetization, commerce, communities, and fan support, there's never been more opportunity to earn on the platform.

The key is choosing methods that match your strengths. If you love creating videos, focus on the Content Monetization Program and Reels. If you're a community builder, monetize through Groups and Subscriptions. If you sell products, leverage Marketplace and Facebook Shops.

Start with one or two methods, master them, and expand from there. The creators earning the most on Facebook treat it like a business - multiple revenue streams, consistent content, and a focus on serving their audience.

Ready to create content that converts? Genviral can help you plan, create, and schedule Facebook content that grows your audience and income.

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