How to Turn Off AI Posts on Pinterest (2026 Update)

Pinterest has been flooded with AI-generated images, making it harder to find real, authentic inspiration - but as of October 2024, you finally have control over how much AI content appears in your feed.

The Quick Answer

You can't completely eliminate AI posts on Pinterest, but you can significantly reduce them using the new "GenAI interests" feature. According to Pinterest's official Help Center, you'll "start seeing fewer" AI-generated ideas in categories you choose.

How to Turn Off AI Posts (Desktop)

Steps:

1. Log in to Pinterest at pinterest.com

2. Click the More options icon (☰) at the bottom left

3. Select Settings

4. Choose Refine your recommendations

5. Click the GenAI interests tab

6. Toggle OFF all categories where you don't want AI content:

   • Beauty
   • Art
   • Fashion
   • Home Decor
   • Interior Design
   • Style
   • DIY & Crafts
   • Photography
   • Food
   • Gardening
   • (More categories coming)

7. You'll see a confirmation: "Turned off! You'll start seeing fewer GenAI ideas for [category] soon."

Important: According to Pinterest's official announcement, these toggles are ON by default - you must manually turn them OFF to reduce AI content.

How to Turn Off AI Posts (Mobile - Android)

Steps:

1. Open the Pinterest app

2. Tap your profile picture (bottom right)

3. Tap your profile photo again (top left)

4. Select Refine your recommendations

5. Tap the GenAI interests tab

6. Toggle OFF each category you don't want AI content in

For business accounts: Tap your profile → three dots (☰) in top right → Settings → Refine your recommendations

How to Turn Off AI Posts (Mobile - iOS/iPhone)

Steps:

1. Open the Pinterest app

2. Tap your profile picture (bottom right)

3. Tap your profile photo again (top left)

4. Select Refine your recommendations

5. Tap the GenAI interests tab

6. Toggle OFF each category you don't want AI content in

For business accounts: Tap your profile → three dots (☰) in top right → Settings → Refine your recommendations

What Else You Can Do to Reduce AI Content

1. Stop Your Data from Training Pinterest's AI

Pinterest uses your saved content to train "Pinterest Canvas," their AI image generator. You can opt out:

Desktop:

1. Settings → Privacy and data
2. Uncheck "Use your data to train Pinterest Canvas"
3. Click Save

Mobile (iOS & Android):

1. Profile → Profile photo → Privacy and data
2. Toggle OFF "Use your data to train Pinterest Canvas"

Note: Users under 18 are automatically opted out and cannot opt in.

2. Hide Individual AI Pins

When you spot an AI-generated image:

1. Tap the three dots (...) on the Pin
2. Select "Hide Pin" or "Not interested"

This trains Pinterest's algorithm to show you less of that type of content.

To remove AI pins you've already saved: If you've saved AI-generated pins to your boards and want to remove them, see our guide on how to unsave pins on Pinterest.

3. Refine Other Recommendations

While in "Refine your recommendations," you can also:

• Activity: Turn off recommendations based on Pins you've viewed
• Boards: Turn off recommendations from specific boards
• Interests: Remove topics you no longer want to see
• Following: Review and unfollow accounts posting AI content

How Pinterest Detects AI Content

According to Pinterest's AI labeling documentation, Pinterest identifies AI-generated images by:

Analyzing metadata - Checking IPTC metadata standards that indicate AI generation

Using classifiers - Automated systems detect AI content even without metadata

Labeling - When detected, Pinterest shows an "AI modified" label at the bottom left when you click on a Pin

However, Pinterest acknowledges the system isn't perfect - some AI content may slip through if creators remove metadata.

Important Limitations

You'll See "Fewer" Not "Zero" AI Posts

Pinterest's official language says you'll see "fewer" AI posts, not that they'll be completely eliminated. The system:

• Only reduces AI content in eligible image Pins
• Doesn't apply to all categories (some are missing)
• Depends on accurate AI detection
• Won't affect AI content in ads

Not All Categories Are Available

Current categories with GenAI controls (as of December 2024):

• Beauty
• Art
• Fashion
• Home Decor
• Interior Design
• Style
• DIY & Crafts
• Photography
• Food
• Gardening

Missing popular categories include:

• Travel
• Fitness
• Quotes
• Technology
• (14+ additional categories coming)

It Takes Time to Work

After turning off GenAI interests:

• Allow 1-2 days for the algorithm to adjust
• Continue hiding individual AI Pins to reinforce preferences
• The feed learns from your ongoing behavior

Common Questions

Why can't I see the GenAI interests option? Possible reasons:

1. App needs updating - Update to the latest Pinterest version from your app store
2. Gradual rollout - The feature may not have reached your account yet (try signing out and back in)
3. Try desktop - Access via web browser at pinterest.com instead
4. Check the right location - Settings → Refine your recommendations → GenAI interests tab

Does this remove AI content from ads? No. The GenAI controls only apply to organic Pins, not paid advertising. Ads with AI content will still appear, but you can see if an ad was AI-generated by clicking "Why am I seeing this ad?"

Can I turn AI content back on? Yes. Just go back to GenAI interests and toggle categories back ON if you want to see AI-generated content again.

Will this affect pins I've already saved? No. This only controls what new content appears in your feed going forward. Pins you've already saved remain unchanged.

Does turning this off help reduce AI content site-wide? It only affects your personal feed. Other users will still see AI content unless they adjust their own settings.

What about AI-generated text or descriptions? These controls only apply to AI-generated images. Pinterest doesn't currently have filters for AI-written descriptions or captions.

Can content creators appeal if their real photos get labeled as AI? Yes. According to Pinterest's Gen AI labels documentation, if your authentic content gets incorrectly labeled as AI-generated, you can appeal through Pinterest's help center.

Do these settings sync across devices? Yes. Settings you change on desktop will apply to your mobile app and vice versa (once the feature is available on your device).

Why Pinterest Added This Feature

In October 2024, Pinterest faced mounting criticism about the influx of AI-generated content - what users called "AI slop" - degrading the platform's core value of finding real-world inspiration.

According to Matt Madrigal, Pinterest's Chief Technology Officer:

"With our new GenAI controls, we're empowering people to personalize their Pinterest experience more than ever - striking the right balance between human creativity and AI innovation."

The platform acknowledged that 57% of all online content is now AI-generated, and users demanded more control over their feeds.

The Bottom Line

Turning off AI posts on Pinterest isn't perfect, but it's a significant improvement:

1. Use GenAI interests to reduce AI in 10+ categories (desktop/Android only for now)
2. Opt out of AI training to stop your content from training Pinterest Canvas
3. Hide individual AI Pins to train the algorithm
4. Give it time - the algorithm needs 1-2 days to adjust

For the best results, combine all three methods and continue curating your feed by hiding AI content when you see it.

If you're looking for a specific pin you saved, check out our guide on how to see liked pins on Pinterest to find pins in your boards and activity history. To create high-quality, authentic pins that stand out from AI content, see our guide on how to make a pin on Pinterest and our Pinterest tips and tricks for design best practices. To expand your reach, consider joining group boards on Pinterest.

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