Viral Food & Cooking Slideshow: "Butter Chicken 5 MIN PREP 15 MIN COOK 4 SERVINGS" by @onthecarte
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Hook
Butter Chicken 5 MIN PREP 15 MIN COOK 4 SERVINGS
Caption
🍛Butter Chicken Nutrition Facts (per serving) • 790 kcal • 45g protein • 35g fat • 70g carbs • 5g sugar • 3g fiber • 1,130mg sodium
Hashtags
Monetization
Product
Why This Food & Cooking Content Went Viral
Specific pain-point opening
Leads with one precise problem and one concrete payoff instead of broad motivation.
This food & cooking slideshow by @onthecarte reached 7.4M views and 432.3K likes — well above the category average of 2.0M views. The combination of problem-first hook style and food & cooking-specific framing gives TikTok's algorithm strong early-retention signals, leading to wider distribution. Content that outperforms the category average by this margin typically nails specificity: a narrow topic, a clear setup, and an opening line that immediately signals who the video is for.
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Breaking Down This Hook
“Butter Chicken 5 MIN PREP 15 MIN COOK 4 SERVINGS”
The hook "Butter Chicken 5 MIN PREP 15 MIN COOK 4 SERVINGS" is 48 characters — short and punchy, optimized for the first frame of a TikTok. It uses a problem-first approach: leads with one precise problem and one concrete payoff instead of broad motivation. This pattern appears repeatedly among top-performing food & cooking content because it reduces scroll-past rates in the critical first 1-2 seconds.
This hook works by narrowing focus to a single clear idea. TikTok's algorithm rewards content that captures attention in the first second — specific, concrete openings outperform vague or broad starts because they immediately signal relevance to a target viewer.
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About Food & Cooking TikTok Content
In Food & Cooking TikTok, we track 83 viral videos averaging 2.0M views. The strongest performers combine emotional specificity with practical payoff — broad generic advice rarely breaks out. Videos focused on one concrete pain point and one clear shift consistently hold attention and earn wider distribution.
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