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Viral Food & Cooking Slideshow: "Did you know if you put peanut butter & egg in a mug..." by @fuel.bytes

Slide 1: Did you know if you put 
peanut butter & egg in a
mug...
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8 Slides
F
@fuel.bytes
Oct 28, 2025·87.1K followers
Slideshow·🍳 Food & Cooking·8 slides

Hook

Did you know if you put peanut butter & egg in a mug...

Caption

⚡️ 20g protein in 1 minute?!? Tag a 🥜 peanut butter 🤎 lover 👇 Ingredients: •1 egg 🥚 •3 tbsp creamy peanut butter 🥜 •2 Tbsp maple syrup 🍯 (sub honey) •1 Tbsp oat flour (sub any flour) •1/4 tsp baking powder •Pinch of salt •1 Tbsp dark chocolate chips 🍫 (optional) — Steps: 1️⃣ Add peanut butter + egg to a mug. 2️⃣ Add oat flour + maple syrup. 3️⃣ Add baking powder + pinch of salt. 4️⃣ Mix until smooth and creamy. 5️⃣ Sprinkle chocolate chips on top. 6️⃣ Microwave for 60-90+ seconds (depending on wattage). 7️⃣ Enjoy warm and gooey straight from the mug 😍 Macros: 🍽️ Calories: 435 kcal 💪 Protein: 20g 🌾 Carbs: 19g 🥑 Fat: 21g 🌿 Fiber: 3g — Why it works: ⚡️ Peanut butter = healthy fats + protein for lasting energy 💪 Oat flour = slow-digesting carbs to keep you full 🥜 Chocolate = instant mood booster — ✨ High-protein 🍫 Gooey center 🥜 Ready in 1 minute

Hashtags

#highprotein#mugcake#ai#protein#healthyrecipes

Monetization

Product

Why This Food & Cooking Content Went Viral

1

Specific pain-point opening

Leads with one precise problem and one concrete payoff instead of broad motivation.

Performance Analysis

This food & cooking slideshow by @fuel.bytes reached 3.5M views and 90.5K likes — well above the category average of 2.0M views. The combination of problem-first hook style and food & cooking-specific framing gives TikTok's algorithm strong early-retention signals, leading to wider distribution. Content that outperforms the category average by this margin typically nails specificity: a narrow topic, a clear setup, and an opening line that immediately signals who the video is for.

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Breaking Down This Hook

Did you know if you put peanut butter & egg in a mug...

56 characters·Pattern: Specific pain-point opening
Hook Analysis

The hook "Did you know if you put peanut butter & egg in a mug..." is 55 characters — a mid-length hook that balances context with brevity. It uses a problem-first approach: leads with one precise problem and one concrete payoff instead of broad motivation. This pattern appears repeatedly among top-performing food & cooking content because it reduces scroll-past rates in the critical first 1-2 seconds.

Why This Technique Works

This hook works by narrowing focus to a single clear idea. TikTok's algorithm rewards content that captures attention in the first second — specific, concrete openings outperform vague or broad starts because they immediately signal relevance to a target viewer.

Create Similar Food & Cooking Content

Based on the hook patterns and format of this slideshow, here are content ideas you can adapt.

1Remix this hook style for a different food & cooking sub-topic you cover — same opening structure, new subject.
2Record 3 versions of this hook with different energy levels and compare 3-second retention to find what resonates.

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About Food & Cooking TikTok Content

In Food & Cooking TikTok, we track 83 viral videos averaging 2.0M views. The strongest performers combine emotional specificity with practical payoff — broad generic advice rarely breaks out. Videos focused on one concrete pain point and one clear shift consistently hold attention and earn wider distribution.

Browse all Food & Cooking content
Videos Tracked
83
Average Views
2.0M
Average Likes
103.8K
Most Viral
31.7M views
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