Viral Food & Cooking Slideshow: "Did you know if you put peanut butter & egg in a mug..." by @fuel.bytes
Hook
Did you know if you put peanut butter & egg in a mug...
Caption
⚡️ 20g protein in 1 minute?!? Tag a 🥜 peanut butter 🤎 lover 👇 Ingredients: •1 egg 🥚 •3 tbsp creamy peanut butter 🥜 •2 Tbsp maple syrup 🍯 (sub honey) •1 Tbsp oat flour (sub any flour) •1/4 tsp baking powder •Pinch of salt •1 Tbsp dark chocolate chips 🍫 (optional) — Steps: 1️⃣ Add peanut butter + egg to a mug. 2️⃣ Add oat flour + maple syrup. 3️⃣ Add baking powder + pinch of salt. 4️⃣ Mix until smooth and creamy. 5️⃣ Sprinkle chocolate chips on top. 6️⃣ Microwave for 60-90+ seconds (depending on wattage). 7️⃣ Enjoy warm and gooey straight from the mug 😍 Macros: 🍽️ Calories: 435 kcal 💪 Protein: 20g 🌾 Carbs: 19g 🥑 Fat: 21g 🌿 Fiber: 3g — Why it works: ⚡️ Peanut butter = healthy fats + protein for lasting energy 💪 Oat flour = slow-digesting carbs to keep you full 🥜 Chocolate = instant mood booster — ✨ High-protein 🍫 Gooey center 🥜 Ready in 1 minute
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Why This Food & Cooking Content Went Viral
Specific pain-point opening
Leads with one precise problem and one concrete payoff instead of broad motivation.
This food & cooking slideshow by @fuel.bytes reached 3.5M views and 90.5K likes — well above the category average of 2.0M views. The combination of problem-first hook style and food & cooking-specific framing gives TikTok's algorithm strong early-retention signals, leading to wider distribution. Content that outperforms the category average by this margin typically nails specificity: a narrow topic, a clear setup, and an opening line that immediately signals who the video is for.
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Breaking Down This Hook
“Did you know if you put peanut butter & egg in a mug...”
The hook "Did you know if you put peanut butter & egg in a mug..." is 55 characters — a mid-length hook that balances context with brevity. It uses a problem-first approach: leads with one precise problem and one concrete payoff instead of broad motivation. This pattern appears repeatedly among top-performing food & cooking content because it reduces scroll-past rates in the critical first 1-2 seconds.
This hook works by narrowing focus to a single clear idea. TikTok's algorithm rewards content that captures attention in the first second — specific, concrete openings outperform vague or broad starts because they immediately signal relevance to a target viewer.
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About Food & Cooking TikTok Content
In Food & Cooking TikTok, we track 83 viral videos averaging 2.0M views. The strongest performers combine emotional specificity with practical payoff — broad generic advice rarely breaks out. Videos focused on one concrete pain point and one clear shift consistently hold attention and earn wider distribution.
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