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Viral Fashion & Beauty Slideshow: "rien ne fonctionne..." by @shakira.ricci

Slide 1: rien ne fonctionne...
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10 Slides
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@shakira.ricci
Sep 4, 2025·19.7K followers
Slideshow· Fashion & Beauty·10 slides

Hook

rien ne fonctionne...

Caption

✨ Lien dans ma bio tiktok ✨ @MoroccoGlow

Hashtags

#skincare#foryou#routine#GlowUp

Monetization

Product

Why This Fashion & Beauty Content Went Viral

1

Specific pain-point opening

Leads with one precise problem and one concrete payoff instead of broad motivation.

Performance Analysis

This fashion & beauty slideshow by @shakira.ricci reached 2.7M views and 115.9K likes — well above the category average of 2.7M views. The combination of problem-first hook style and fashion & beauty-specific framing gives TikTok's algorithm strong early-retention signals, leading to wider distribution. Content that outperforms the category average by this margin typically nails specificity: a narrow topic, a clear setup, and an opening line that immediately signals who the video is for.

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Breaking Down This Hook

rien ne fonctionne...

21 characters·Pattern: Specific pain-point opening
Hook Analysis

The hook "rien ne fonctionne..." is 21 characters — short and punchy, optimized for the first frame of a TikTok. It uses a problem-first approach: leads with one precise problem and one concrete payoff instead of broad motivation. This pattern appears repeatedly among top-performing fashion & beauty content because it reduces scroll-past rates in the critical first 1-2 seconds.

Why This Technique Works

This hook works by narrowing focus to a single clear idea. TikTok's algorithm rewards content that captures attention in the first second — specific, concrete openings outperform vague or broad starts because they immediately signal relevance to a target viewer.

Create Similar Fashion & Beauty Content

Based on the hook patterns and format of this slideshow, here are content ideas you can adapt.

1Remix this hook style for a different fashion & beauty sub-topic you cover — same opening structure, new subject.
2Record 3 versions of this hook with different energy levels and compare 3-second retention to find what resonates.

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About Fashion & Beauty TikTok Content

In Fashion & Beauty TikTok, we track 357 viral videos averaging 2.7M views. The strongest performers combine emotional specificity with practical payoff — broad generic advice rarely breaks out. Videos focused on one concrete pain point and one clear shift consistently hold attention and earn wider distribution.

Browse all Fashion & Beauty content
Videos Tracked
357
Average Views
2.7M
Average Likes
130.9K
Most Viral
83.2M views
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