Viral Fashion & Beauty Video: "Glowing up ! #GlowUp #glowuptips #glowyskin #glowupchallenge #skincare " by @lexi.glowsup
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Caption
Glowing up ! #GlowUp #glowuptips #glowyskin #glowupchallenge #skincare
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Why This Fashion & Beauty Content Went Viral
This fashion & beauty video by @lexi.glowsup reached 9.6M views and 761.4K likes — well above the category average of 2.7M views. The combination of a focused hook style and fashion & beauty-specific framing gives TikTok's algorithm strong early-retention signals, leading to wider distribution. Content that outperforms the category average by this margin typically nails specificity: a narrow topic, a clear setup, and an opening line that immediately signals who the video is for.
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About Fashion & Beauty TikTok Content
In Fashion & Beauty TikTok, we track 357 viral videos averaging 2.7M views. The strongest performers combine emotional specificity with practical payoff — broad generic advice rarely breaks out. Videos focused on one concrete pain point and one clear shift consistently hold attention and earn wider distribution.
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