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Viral Fashion & Beauty TikTok Content Ideas, Hooks & Examples

Analyze 357 Fashion & Beauty TikTok videos averaging 2.7M views and 130.9K likes. Learn which hooks, structures, and storytelling angles repeatedly outperform so you can create stronger posts faster.

Items357
Avg Views2.7M
Avg Likes130.9K
Most Viral83.2M views

Fashion & Beauty TikTok Hook Patterns Behind Viral Posts

We analyzed 357 fashion & beauty videos to identify the hook patterns that consistently drive higher retention and engagement.

1

Outcome-driven promises

3 matching videos found

Promise a specific win early (tutorial, transformation, quick fix) before details.

Examples
Glow up tips no one is telling you
How to Discover Your Makeup Style
2

Action-command openings

1 matching video found

Lead with a command that makes the next step obvious and practical.

Examples
you have beautiful skin thank you i use this brush and put oil on it

Generate hooks like these with AI

Genviral analyzes viral patterns and generates custom hooks for your fashion & beauty content.

Top Fashion & Beauty TikTok Videos Ranked by Views

The highest-performing fashion & beauty videos ranked by views. Start with hooks like “Glow up tips no one is telling you” to model proven openings.

Viral content
Video
83.2M
@lindaeiluminada
1.1M1.4K17.5K
Viral content
Video
59.8M
@shairizzx
1.4M3.2K26.9K
Viral content
Video
42.6M
@alxssi_official
566.7K1.1K12.9K
Viral content
Video
28.8M
@dfyne.official
47.7K2161.9K
Viral content
Video
26.5M
@plutowtf
841.6K5446.2K
Viral content
Video
25.6M
@kapi.cam
1.0M2.5K9.5K
Viral content
Video
25.3M
@leekirra
171.6K6854.0K
Viral content
Video
25.2M
@maimarisa
285.9K2643.4K
Viral content
Video
24.9M
@vilpeptides
1.7M3.7K98.9K
Viral content
Video
24.1M
@kapi.cam
1.3M69533.6K
Glow up tips no one is
telling you
Slideshow
20.2M

Glow up tips no one is telling you

@dress.well.eat.well
1.2M2.3K18.6K
HAIRSTYLES
FOR YOUR FACE SHAPE
Best
Worst
Slideshow
17.2M

HAIRSTYLES FOR YOUR FACE SHAPE Best Worst

@surmountco
590.8K2.4K13.5K
How to Discover Your
Makeup Style
Slideshow
15.9M

How to Discover Your Makeup Style

@her75page
386.1K1.7K5.6K
You smell
manly 🤵
Slideshow
15.4M

You smell manly 🤵

@aura.scents5
913.2K5.1K44.3K
fave hygiene tips I learned
being a professional model
Slideshow
13.8M

fave hygiene tips I learned being a professional model

@charlotte.hairglow
1.5M2.4K20.8K
you have
beautiful skin
thank you
i use this brush
and put oil on it
Slideshow
12.1M

you have beautiful skin thank you i use this brush and put oil on it

@6jl0k
624.5K1.4K12.6K
How the smallest
changes make a big
difference...
Slideshow
11.5M

How the smallest changes make a big difference...

@thatgirlconcept
472.4K1.4K6.9K
Doe eyes
Slideshow
11.5M

Doe eyes

@stargirl..42
527.1K7.3K18.8K
simple broke girly tips that
keeps me pretty 🫶🏼✨
Slideshow
10.8M

simple broke girly tips that keeps me pretty 🫶🏼✨

@jasjohnsonbeauty
774.2K2.4K8.1K
My wife and I had a little
argument one Monday
morning while we were
getting rea…
Slideshow
10.1M

My wife and I had a little argument one Monday morning while we were getting rea…

@fabrisgassmoney
155.0K6.8K32.6K
Viral content
Video
9.6M
@lexi.glowsup
761.4K6.8K3.3K
most complimented:

Valentino
Donna Born in Roma

Parfums de Marly
Delina Exclus…
Slideshow
8.4M

most complimented: Valentino Donna Born in Roma Parfums de Marly Delina Exclus…

@ellaxcharlotte_
678.0K1.1K19.4K
How to Look Expensive
Without Money:
Slideshow
8.4M

How to Look Expensive Without Money:

@eleganszz
282.4K1.0K6.4K
This was my hair a few years ago
Slideshow
8.0M

This was my hair a few years ago

@solve.cosmetic
556.7K4.0K22.1K

Create Fashion & Beauty content that stands out

Use AI to generate slideshows and videos inspired by these proven fashion & beauty patterns.

What's Working Right Now in Fashion & Beauty TikTok

Library Items
357
Average Views
2.7M
Average Likes
130.9K
Most Viral
83.2M views
Key Insight

On Fashion & Beauty TikTok, the strongest content combines emotional specificity with a practical payoff. This page tracks 357 videos, averaging 2.7M views and 130.9K likes, while the most viral post reached 83.2M views. The spread between average and peak is a useful signal: broad generic advice rarely breaks out, but videos focused on one concrete pain point and one clear shift consistently hold attention and earn wider distribution.

Winning Patterns

Top performers repeatedly use these approaches:

  • Outcome-driven promises promise a specific win early (tutorial, transformation, quick fix) before details.
  • Action-command openings lead with a command that makes the next step obvious and practical.
Top Hooks That Work

These opening lines establish context instantly:

  • 1.Glow up tips no one is telling you
  • 2.HAIRSTYLES FOR YOUR FACE SHAPE Best Worst
  • 3.How to Discover Your Makeup Style
Actionable Tip

Actionable tip: write five hook variants for the same idea before scripting your post body. Keep the rest of the video the same, publish two versions, and compare 3-second hold rate plus average watch time after the first few hundred views. Move the winner into your next content batch so each post compounds on proven openings instead of restarting from scratch.

Need more angles fast? Try Genviral's TikTok Caption Generator.

Turn these insights into content

Genviral's AI tools let you create fashion & beauty slideshows and videos using proven hook patterns.

Fashion & Beauty TikTok Content Ideas You Can Post Today

Based on what's performing, here are content angles you can use right now.

1Promise one clear fashion & beauty result in the hook and deliver a 3-step walkthrough.
2Use a direct command opener ("try this", "stop this") and show the process on-screen.
3Turn one recent comment into a fashion & beauty response post with a stronger, clearer opening line.
4Create a before/after fashion & beauty breakdown that shows one measurable change in under 20 seconds.
5Build a "mistake -> correction" fashion & beauty post and end with a simple next action viewers can copy.

Skip the brainstorming

Genviral generates ready-to-post fashion & beauty scripts, captions, and slideshows in seconds.

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