Viral Business & Finance Video: "so i applied to 346 jobs this summer and this is how it went so i got ghosted …" by @careerswithdianaa
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Hook
so i applied to 346 jobs this summer and this is how it went so i got ghosted by 219 and rejected by 115 but i did manage to get 32 interviews which is absolutely insane shout out to Prep AI and i also managed to get 19 second round interviews there was also a lot of third round fourth round interviews but i ended up with a total of six final round interviews in the end i received two job offers accepted one and declined one a lot of people have been asking me where i've been applying and i've been applying on an app called Prep AI where all you have to do is literally swipe right and it'll automatically apply for you with a tailor cover letter and resume this has most definitely made job hunting so much easier
Caption
The stats are insane 😭
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Why This Business & Finance Content Went Viral
Story tension and reveal setups
Create social or emotional conflict first, then delay the reveal to keep retention high.
This business & finance video by @careerswithdianaa earned 990.0K views and 103.5K likes. Across 223 business & finance videos we track (averaging 1.1M views), the pattern is clear: hooks that establish context fast outperform those that ease in slowly. This video uses story tension and reveal setups to capture attention early.
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Breaking Down This Hook
“so i applied to 346 jobs this summer and this is how it went so i got ghosted by 219 and rejected by 115 but i did manage to get 32 interviews which is absolutely insane shout out to Prep AI and i also managed to get 19 second round interviews there was also a lot of third round fourth round interviews but i ended up with a total of six final round interviews in the end i received two job offers accepted one and declined one a lot of people have been asking me where i've been applying and i've been applying on an app called Prep AI where all you have to do is literally swipe right and it'll automatically apply for you with a tailor cover letter and resume this has most definitely made job hunting so much easier”
The hook "so i applied to 346 jobs this summer and this is how it went so i got ghosted..." is 720 characters — a longer hook that packs in context, working best when paired with strong visual support. It uses a story-tension approach: create social or emotional conflict first, then delay the reveal to keep retention high. This pattern appears repeatedly among top-performing business & finance content because it reduces scroll-past rates in the critical first 1-2 seconds.
Story-tension hooks weaponize curiosity. By presenting a conflict or unexpected setup without the resolution, they force the viewer to keep watching. TikTok's algorithm reads this sustained attention as a quality signal, expanding the video's reach.
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About Business & Finance TikTok Content
In Business & Finance TikTok, we track 223 viral videos averaging 1.1M views. The strongest performers combine emotional specificity with practical payoff — broad generic advice rarely breaks out. Videos focused on one concrete pain point and one clear shift consistently hold attention and earn wider distribution.
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