Viral Business & Finance Video: "when you open up the exam and see the questions and realize that you should've j…" by @madsslucas
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Hook
when you open up the exam and see the questions and realize that you should've just slept, scrolled on tiktok, instagram, Snapchat, Hyper, literally anything, instead of wasting your time trying to study for an impossible exam
Caption
Lucky us!
Hashtags
Monetization
Product
Why This Business & Finance Content Went Viral
Story tension and reveal setups
Create social or emotional conflict first, then delay the reveal to keep retention high.
This business & finance video by @madsslucas reached 4.2M views and 22.8K likes — well above the category average of 1.1M views. The combination of story-tension hook style and business & finance-specific framing gives TikTok's algorithm strong early-retention signals, leading to wider distribution. Content that outperforms the category average by this margin typically nails specificity: a narrow topic, a clear setup, and an opening line that immediately signals who the video is for.
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Breaking Down This Hook
“when you open up the exam and see the questions and realize that you should've just slept, scrolled on tiktok, instagram, Snapchat, Hyper, literally anything, instead of wasting your time trying to study for an impossible exam”
The hook "when you open up the exam and see the questions and realize that you..." is 226 characters — a longer hook that packs in context, working best when paired with strong visual support. It uses a story-tension approach: create social or emotional conflict first, then delay the reveal to keep retention high. This pattern appears repeatedly among top-performing business & finance content because it reduces scroll-past rates in the critical first 1-2 seconds.
Story-tension hooks weaponize curiosity. By presenting a conflict or unexpected setup without the resolution, they force the viewer to keep watching. TikTok's algorithm reads this sustained attention as a quality signal, expanding the video's reach.
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About Business & Finance TikTok Content
In Business & Finance TikTok, we track 223 viral videos averaging 1.1M views. The strongest performers combine emotional specificity with practical payoff — broad generic advice rarely breaks out. Videos focused on one concrete pain point and one clear shift consistently hold attention and earn wider distribution.
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