Viral Business & Finance Video: "MAYBE I DON'T EXIST IN THE FUTURE I'M SO WORRIED ABOUT..." by @itsmrskelly
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Hook
MAYBE I DON'T EXIST IN THE FUTURE I'M SO WORRIED ABOUT...
Caption
This sentence reveals a lot about your heart. If you see it the way some do, that it is dark, that you will cease to exist, that death might be an escape for you from this life, I ask you to scratch that out of your mind for a second, and look from another angle. Maybe the future that you're worried about, isn't as scary as it seems right now. maybe who you are, when you're there, is different to how you feel now. Perhaps you might be anxious for bad news, or something good to end, but maybe that won't happen. Maybe the future you are dreaming up with all your fears and anxieties is simply not the one you'll inhabit. Death is assured, and it's been a topic of taboo and Halloween for too long. Our culture is so far removed, so out of touch with living, that perhaps it's because we look to death like an evil, like an end. Do not be afraid, what's to come may look different. Whatever comes, be not anxious, it cures nothing. So much of sorrow is a self-fulfilled prophecy, and we feel vindicated in knowing that our ill-fate is coming, so we spend all our good fortune preparing for the worst, and when death does finally come, we look backwards at a life spent in preparation of a moment that was coming anyway. Were you present? Were you happy? Did you allow yourself to be? No more fear, it's all happening anyway.
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Why This Business & Finance Content Went Viral
Specific pain-point opening
Leads with one precise problem and one concrete payoff instead of broad motivation.
This business & finance video by @itsmrskelly reached 5.3M views and 821.9K likes — well above the category average of 1.1M views. The combination of problem-first hook style and business & finance-specific framing gives TikTok's algorithm strong early-retention signals, leading to wider distribution. Content that outperforms the category average by this margin typically nails specificity: a narrow topic, a clear setup, and an opening line that immediately signals who the video is for.
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Breaking Down This Hook
“MAYBE I DON'T EXIST IN THE FUTURE I'M SO WORRIED ABOUT...”
The hook "MAYBE I DON'T EXIST IN THE FUTURE I'M SO WORRIED ABOUT..." is 57 characters — a mid-length hook that balances context with brevity. It uses a problem-first approach: leads with one precise problem and one concrete payoff instead of broad motivation. This pattern appears repeatedly among top-performing business & finance content because it reduces scroll-past rates in the critical first 1-2 seconds.
This hook works by narrowing focus to a single clear idea. TikTok's algorithm rewards content that captures attention in the first second — specific, concrete openings outperform vague or broad starts because they immediately signal relevance to a target viewer.
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About Business & Finance TikTok Content
In Business & Finance TikTok, we track 223 viral videos averaging 1.1M views. The strongest performers combine emotional specificity with practical payoff — broad generic advice rarely breaks out. Videos focused on one concrete pain point and one clear shift consistently hold attention and earn wider distribution.
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