Viral Fashion & Beauty Video: "umm you guys??? I was today years old when i found out you can literally fake di…" by @glambybexx
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Hook
umm you guys??? I was today years old when i found out you can literally fake dimples 😭
Caption
ok so apparently if u use @Makeup Check AI it literally scans ur face n shows exactly where to place makeup so ur dimples look REAL...
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Why This Fashion & Beauty Content Went Viral
Story tension and reveal setups
Create social or emotional conflict first, then delay the reveal to keep retention high.
Direct question prompts
Use direct questions to trigger comments and force viewers to pick a side.
This fashion & beauty video by @glambybexx earned 867.4K views and 85.8K likes. Across 357 fashion & beauty videos we track (averaging 2.7M views), the pattern is clear: hooks that establish context fast outperform those that ease in slowly. This video uses story tension and reveal setups to capture attention early.
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Breaking Down This Hook
“umm you guys??? I was today years old when i found out you can literally fake dimples 😭”
The hook "umm you guys??? I was today years old when i found out you can literally fake..." is 88 characters — a longer hook that packs in context, working best when paired with strong visual support. It uses a story-tension approach: create social or emotional conflict first, then delay the reveal to keep retention high. This pattern appears repeatedly among top-performing fashion & beauty content because it reduces scroll-past rates in the critical first 1-2 seconds.
Story-tension hooks weaponize curiosity. By presenting a conflict or unexpected setup without the resolution, they force the viewer to keep watching. TikTok's algorithm reads this sustained attention as a quality signal, expanding the video's reach.
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About Fashion & Beauty TikTok Content
In Fashion & Beauty TikTok, we track 357 viral videos averaging 2.7M views. The strongest performers combine emotional specificity with practical payoff — broad generic advice rarely breaks out. Videos focused on one concrete pain point and one clear shift consistently hold attention and earn wider distribution.
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