Viral Fashion & Beauty Video: "How to tan (if you never get tan) check UV first Take a pic of you skin creat…" by @abiscootss
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Hook
How to tan (if you never get tan) check UV first Take a pic of you skin create a routine and your ready!!
Caption
you'll get the tan u want 🥹
Hashtags
Monetization
Product
Why This Fashion & Beauty Content Went Viral
Outcome-driven promises
Promise a specific win early (tutorial, transformation, quick fix) before details.
This fashion & beauty video by @abiscootss reached 4.6M views and 405.5K likes — well above the category average of 2.7M views. The combination of outcome-driven hook style and fashion & beauty-specific framing gives TikTok's algorithm strong early-retention signals, leading to wider distribution. Content that outperforms the category average by this margin typically nails specificity: a narrow topic, a clear setup, and an opening line that immediately signals who the video is for.
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Breaking Down This Hook
“How to tan (if you never get tan) check UV first Take a pic of you skin create a routine and your ready!!”
The hook "How to tan (if you never get tan) check UV first Take a pic of you skin..." is 105 characters — a longer hook that packs in context, working best when paired with strong visual support. It uses a outcome-driven approach: promise a specific win early (tutorial, transformation, quick fix) before details. This pattern appears repeatedly among top-performing fashion & beauty content because it reduces scroll-past rates in the critical first 1-2 seconds.
Outcome-driven hooks front-load the value proposition. By promising a clear result — a tutorial, transformation, or quick fix — they give the viewer a reason to invest time. The specificity of the promise is what separates high-performing hooks from generic ones.
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About Fashion & Beauty TikTok Content
In Fashion & Beauty TikTok, we track 357 viral videos averaging 2.7M views. The strongest performers combine emotional specificity with practical payoff — broad generic advice rarely breaks out. Videos focused on one concrete pain point and one clear shift consistently hold attention and earn wider distribution.
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