Viral Business & Finance Slideshow: "Lazy or Done being exploited? Why Gen Z refuses to "go the extra mile" (unless t…" by @yeochuenchuen
Hook
Lazy or Done being exploited? Why Gen Z refuses to "go the extra mile" (unless they're paid for every step.)
Caption
Is the Gen Z lazy? Gen Z isn't lazy. They're just done being exploited. This is why they won't "go the extra mile" - unless it's paid.
Hashtags
Monetization
Product
Why This Business & Finance Content Went Viral
Outcome-driven promises
Promise a specific win early (tutorial, transformation, quick fix) before details.
Direct question prompts
Use direct questions to trigger comments and force viewers to pick a side.
This business & finance slideshow by @yeochuenchuen earned 65.7K views and 5.8K likes. Across 223 business & finance videos we track (averaging 1.1M views), the pattern is clear: hooks that establish context fast outperform those that ease in slowly. This video uses outcome-driven promises to capture attention early.
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Breaking Down This Hook
“Lazy or Done being exploited? Why Gen Z refuses to "go the extra mile" (unless they're paid for every step.)”
The hook "Lazy or Done being exploited? Why Gen Z refuses to "go the extra mile"..." is 108 characters — a longer hook that packs in context, working best when paired with strong visual support. It uses a outcome-driven approach: promise a specific win early (tutorial, transformation, quick fix) before details. This pattern appears repeatedly among top-performing business & finance content because it reduces scroll-past rates in the critical first 1-2 seconds.
Outcome-driven hooks front-load the value proposition. By promising a clear result — a tutorial, transformation, or quick fix — they give the viewer a reason to invest time. The specificity of the promise is what separates high-performing hooks from generic ones.
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About Business & Finance TikTok Content
In Business & Finance TikTok, we track 223 viral videos averaging 1.1M views. The strongest performers combine emotional specificity with practical payoff — broad generic advice rarely breaks out. Videos focused on one concrete pain point and one clear shift consistently hold attention and earn wider distribution.
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