Viral Business & Finance Slideshow: "I get that the job market is awful right now, people with degrees can't even lan…" by @emilywithtechjob
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Hook
I get that the job market is awful right now, people with degrees can't even land entry-level roles... so who tf is actually getting hired? Because I haven't seen a single person
Caption
#unemployed #enemployment
Hashtags
Monetization
Product
Why This Business & Finance Content Went Viral
Confessional first-person openings
Open with a personal moment so viewers instantly self-identify with the scenario.
Direct question prompts
Use direct questions to trigger comments and force viewers to pick a side.
This business & finance slideshow by @emilywithtechjob earned 859.1K views and 84.7K likes. Across 223 business & finance videos we track (averaging 1.1M views), the pattern is clear: hooks that establish context fast outperform those that ease in slowly. This video uses confessional first-person openings to capture attention early.
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Breaking Down This Hook
“I get that the job market is awful right now, people with degrees can't even land entry-level roles... so who tf is actually getting hired? Because I haven't seen a single person”
The hook "I get that the job market is awful right now, people with degrees can't even..." is 178 characters — a longer hook that packs in context, working best when paired with strong visual support. It uses a confession-style approach: open with a personal moment so viewers instantly self-identify with the scenario. This pattern appears repeatedly among top-performing business & finance content because it reduces scroll-past rates in the critical first 1-2 seconds.
Confessional hooks create an instant emotional mirror — viewers who have felt the same way stop scrolling because the content feels personal. First-person vulnerability triggers empathy and a "me too" reaction, which lifts early retention and encourages saves.
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About Business & Finance TikTok Content
In Business & Finance TikTok, we track 223 viral videos averaging 1.1M views. The strongest performers combine emotional specificity with practical payoff — broad generic advice rarely breaks out. Videos focused on one concrete pain point and one clear shift consistently hold attention and earn wider distribution.
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