Viral Business & Finance Video: "in this economy everyone needs a side hustle. My husband & I make Noise App post…" by @ashley.brown.hust
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Hook
in this economy everyone needs a side hustle. My husband & I make Noise App posts every day after dinner for $20. It doesn't sound like a lot of money, but it adds up!!! It's an extra $620/month which pays for groceries or a car payment!!!!
Caption
Honestly, I don't know how people survive without side hustles hahahah I feel like we have 5 different side gigs
Hashtags
Monetization
Product
Why This Business & Finance Content Went Viral
Story tension and reveal setups
Create social or emotional conflict first, then delay the reveal to keep retention high.
This business & finance video by @ashley.brown.hust earned 286.0K views and 7.2K likes. Across 223 business & finance videos we track (averaging 1.1M views), the pattern is clear: hooks that establish context fast outperform those that ease in slowly. This video uses story tension and reveal setups to capture attention early.
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Breaking Down This Hook
“in this economy everyone needs a side hustle. My husband & I make Noise App posts every day after dinner for $20. It doesn't sound like a lot of money, but it adds up!!! It's an extra $620/month which pays for groceries or a car payment!!!!”
The hook "in this economy everyone needs a side hustle. My husband & I make Noise App..." is 240 characters — a longer hook that packs in context, working best when paired with strong visual support. It uses a story-tension approach: create social or emotional conflict first, then delay the reveal to keep retention high. This pattern appears repeatedly among top-performing business & finance content because it reduces scroll-past rates in the critical first 1-2 seconds.
Story-tension hooks weaponize curiosity. By presenting a conflict or unexpected setup without the resolution, they force the viewer to keep watching. TikTok's algorithm reads this sustained attention as a quality signal, expanding the video's reach.
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About Business & Finance TikTok Content
In Business & Finance TikTok, we track 223 viral videos averaging 1.1M views. The strongest performers combine emotional specificity with practical payoff — broad generic advice rarely breaks out. Videos focused on one concrete pain point and one clear shift consistently hold attention and earn wider distribution.
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