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Viral Health & Wellness Slideshow: "WHY DO YOU FEEL LIKE 4 DIFFERENT PEOPLE EVERY MONTH? Hint: it's not just mood sw…" by @kindwordsmidwife

Slide 1: WHY DO YOU
FEEL LIKE
4 DIFFERENT
PEOPLE
EVERY
MONTH?
Hint: it's not just mood swings.
1 / 7
7 Slides
K
@kindwordsmidwife
Apr 19, 2025·15.8K followers
Slideshow·💚 Health & Wellness·7 slides

Hook

WHY DO YOU FEEL LIKE 4 DIFFERENT PEOPLE EVERY MONTH? Hint: it's not just mood swings.

Caption

4 Hormonal Phases Every Woman Should Understand (From a Midwife) As a midwife, I've seen how disconnected so many women feel from their own bodies. We're taught to ignore our cycles, push through PMS, and feel guilty for needing rest. But your hormones follow a rhythm and understanding that rhythm is life-changing. This is what I wish every woman knew about her hormonal phases.

Hashtags

#creatorsearchinsights#hormonalphases#midwifetips#cycleawareness#womenswellness#periodhealth#hormonebalance#selftrust#ttcsupport

Monetization

Product

Why This Health & Wellness Content Went Viral

1

Direct question prompts

Use direct questions to trigger comments and force viewers to pick a side.

Performance Analysis

This health & wellness slideshow by @kindwordsmidwife reached 3.8M views and 368.8K likes — well above the category average of 1.8M views. The combination of question-led hook style and health & wellness-specific framing gives TikTok's algorithm strong early-retention signals, leading to wider distribution. Content that outperforms the category average by this margin typically nails specificity: a narrow topic, a clear setup, and an opening line that immediately signals who the video is for.

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Breaking Down This Hook

WHY DO YOU FEEL LIKE 4 DIFFERENT PEOPLE EVERY MONTH? Hint: it's not just mood swings.

85 characters·Pattern: Direct question prompts
Hook Analysis

The hook "WHY DO YOU FEEL LIKE 4 DIFFERENT PEOPLE EVERY MONTH? Hint: it's not just mood..." is 85 characters — a longer hook that packs in context, working best when paired with strong visual support. It uses a question-led approach: use direct questions to trigger comments and force viewers to pick a side. This pattern appears repeatedly among top-performing health & wellness content because it reduces scroll-past rates in the critical first 1-2 seconds.

Why This Technique Works

Direct question hooks tap into the brain's compulsion to answer. They trigger comments, which is one of TikTok's strongest engagement signals. Polarizing questions work best because they split the audience into camps, generating debate.

Create Similar Health & Wellness Content

Based on the hook patterns and format of this slideshow, here are content ideas you can adapt.

1Open with a polarizing health & wellness question that splits your audience — the debate in comments will push the algorithm to show it to more people.
2Stack two questions back-to-back in your opening: one broad, one specific. The narrow follow-up gives viewers a reason to watch.
3Remix this hook style for a different health & wellness sub-topic you cover — same opening structure, new subject.
4Record 3 versions of this hook with different energy levels and compare 3-second retention to find what resonates.

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About Health & Wellness TikTok Content

In Health & Wellness TikTok, we track 797 viral videos averaging 1.8M views. The strongest performers combine emotional specificity with practical payoff — broad generic advice rarely breaks out. Videos focused on one concrete pain point and one clear shift consistently hold attention and earn wider distribution.

Browse all Health & Wellness content
Videos Tracked
797
Average Views
1.8M
Average Likes
99.4K
Most Viral
95.6M views
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