Viral Health & Wellness Slideshow: "WHY DO YOU FEEL LIKE 4 DIFFERENT PEOPLE EVERY MONTH? Hint: it's not just mood sw…" by @kindwordsmidwife
Hook
WHY DO YOU FEEL LIKE 4 DIFFERENT PEOPLE EVERY MONTH? Hint: it's not just mood swings.
Caption
4 Hormonal Phases Every Woman Should Understand (From a Midwife) As a midwife, I've seen how disconnected so many women feel from their own bodies. We're taught to ignore our cycles, push through PMS, and feel guilty for needing rest. But your hormones follow a rhythm and understanding that rhythm is life-changing. This is what I wish every woman knew about her hormonal phases.
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Why This Health & Wellness Content Went Viral
Direct question prompts
Use direct questions to trigger comments and force viewers to pick a side.
This health & wellness slideshow by @kindwordsmidwife reached 3.8M views and 368.8K likes — well above the category average of 1.8M views. The combination of question-led hook style and health & wellness-specific framing gives TikTok's algorithm strong early-retention signals, leading to wider distribution. Content that outperforms the category average by this margin typically nails specificity: a narrow topic, a clear setup, and an opening line that immediately signals who the video is for.
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Breaking Down This Hook
“WHY DO YOU FEEL LIKE 4 DIFFERENT PEOPLE EVERY MONTH? Hint: it's not just mood swings.”
The hook "WHY DO YOU FEEL LIKE 4 DIFFERENT PEOPLE EVERY MONTH? Hint: it's not just mood..." is 85 characters — a longer hook that packs in context, working best when paired with strong visual support. It uses a question-led approach: use direct questions to trigger comments and force viewers to pick a side. This pattern appears repeatedly among top-performing health & wellness content because it reduces scroll-past rates in the critical first 1-2 seconds.
Direct question hooks tap into the brain's compulsion to answer. They trigger comments, which is one of TikTok's strongest engagement signals. Polarizing questions work best because they split the audience into camps, generating debate.
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About Health & Wellness TikTok Content
In Health & Wellness TikTok, we track 797 viral videos averaging 1.8M views. The strongest performers combine emotional specificity with practical payoff — broad generic advice rarely breaks out. Videos focused on one concrete pain point and one clear shift consistently hold attention and earn wider distribution.
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