Viral Health & Wellness Slideshow: "I lost my dad when I was 23 and I'm now 26. Death and grief are things we shoul…" by @itstimecharity
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Hook
I lost my dad when I was 23 and I'm now 26. Death and grief are things we should talk about more. I was scared of death before my Dad passed, but when it touches your life your outlook changes.
Caption
George's story 💭 Today we’re sharing George’s story. In this blog post, George shares some of his reflections on grief since losing his dad at 23. Grief can often feel isolating, especially for young adults, and often more so for young men. Yet, 1 in 7 people will experience the loss of a parent before turning 30. Despite this, the conversation around grief still remainsa taboo. At It’s Time, we believe in the power of sharing stories from our community. By opening up about our experiences, we not only feel connected those we’ve lost, but we also remind each other that it’s okay to grieve, to talk about the person we miss, and to seek connection. Sharing these stories is a way to help others feel seen, understood, and less alone. Click the link to ‘real stories’ in our bio to read George’s story 💭
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Why This Health & Wellness Content Went Viral
Story tension and reveal setups
Create social or emotional conflict first, then delay the reveal to keep retention high.
This health & wellness slideshow by @itstimecharity earned 50.6K views and 4.3K likes. Across 797 health & wellness videos we track (averaging 1.8M views), the pattern is clear: hooks that establish context fast outperform those that ease in slowly. This video uses story tension and reveal setups to capture attention early.
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Breaking Down This Hook
“I lost my dad when I was 23 and I'm now 26. Death and grief are things we should talk about more. I was scared of death before my Dad passed, but when it touches your life your outlook changes.”
The hook "I lost my dad when I was 23 and I'm now 26. Death and grief are things we..." is 193 characters — a longer hook that packs in context, working best when paired with strong visual support. It uses a story-tension approach: create social or emotional conflict first, then delay the reveal to keep retention high. This pattern appears repeatedly among top-performing health & wellness content because it reduces scroll-past rates in the critical first 1-2 seconds.
Story-tension hooks weaponize curiosity. By presenting a conflict or unexpected setup without the resolution, they force the viewer to keep watching. TikTok's algorithm reads this sustained attention as a quality signal, expanding the video's reach.
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About Health & Wellness TikTok Content
In Health & Wellness TikTok, we track 797 viral videos averaging 1.8M views. The strongest performers combine emotional specificity with practical payoff — broad generic advice rarely breaks out. Videos focused on one concrete pain point and one clear shift consistently hold attention and earn wider distribution.
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