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Viral Health & Wellness Slideshow: "Hi I'm Anna πŸ‘‹ I deleted all of my period trackers when roe was overturned and d…" by @embody.space

Slide 1: Hi I'm Anna πŸ‘‹
I deleted all of my period trackers
when roe was overturned and
decided to build my own menstrual
wellness app instead: here is why!
1 / 6
6 Slides
E
@embody.space
Jan 8, 2025Β·7.9K followers
SlideshowΒ·πŸ’š Health & WellnessΒ·6 slides

Hook

Hi I'm Anna πŸ‘‹ I deleted all of my period trackers when roe was overturned and decided to build my own menstrual wellness app instead: here is why!

Caption

Your data is safe with us πŸ’™ No more than ever, it is so important to keep your menstrual health data safe. Embody is private by default: we can't sell, misuse or hand over any of your data because we do not have it

Hashtags

#cycletracking#periodtracker#periodpower

Monetization

Product

Why This Health & Wellness Content Went Viral

1

Story tension and reveal setups

Create social or emotional conflict first, then delay the reveal to keep retention high.

Performance Analysis

This health & wellness slideshow by @embody.space earned 993.9K views and 175.0K likes. Across 797 health & wellness videos we track (averaging 1.8M views), the pattern is clear: hooks that establish context fast outperform those that ease in slowly. This video uses story tension and reveal setups to capture attention early.

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Breaking Down This Hook

β€œHi I'm Anna πŸ‘‹ I deleted all of my period trackers when roe was overturned and decided to build my own menstrual wellness app instead: here is why!”

147 charactersΒ·Pattern: Story tension and reveal setups
Hook Analysis

The hook "Hi I'm Anna πŸ‘‹ I deleted all of my period trackers when roe was overturned..." is 147 characters β€” a longer hook that packs in context, working best when paired with strong visual support. It uses a story-tension approach: create social or emotional conflict first, then delay the reveal to keep retention high. This pattern appears repeatedly among top-performing health & wellness content because it reduces scroll-past rates in the critical first 1-2 seconds.

Why This Technique Works

Story-tension hooks weaponize curiosity. By presenting a conflict or unexpected setup without the resolution, they force the viewer to keep watching. TikTok's algorithm reads this sustained attention as a quality signal, expanding the video's reach.

Create Similar Health & Wellness Content

Based on the hook patterns and format of this slideshow, here are content ideas you can adapt.

1Create a tension-driven health & wellness video: set up a surprising situation in the first second, then withhold the reveal until the midpoint.
2Pair story tension with a text overlay that says "wait for it" or "nobody expected this" to boost watch-through rates.
3Remix this hook style for a different health & wellness sub-topic you cover β€” same opening structure, new subject.
4Record 3 versions of this hook with different energy levels and compare 3-second retention to find what resonates.

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About Health & Wellness TikTok Content

In Health & Wellness TikTok, we track 797 viral videos averaging 1.8M views. The strongest performers combine emotional specificity with practical payoff β€” broad generic advice rarely breaks out. Videos focused on one concrete pain point and one clear shift consistently hold attention and earn wider distribution.

Browse all Health & Wellness content
Videos Tracked
797
Average Views
1.8M
Average Likes
99.4K
Most Viral
95.6M views
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