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Facebook Sizes & Dimensions Guide

Complete specifications for all Facebook content types. Get the exact dimensions, aspect ratios, and file requirements for Facebook. Updated for 2026.

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Facebook Content Specifications

Reels / Video

Updated 2026

Since June 2025, all Facebook videos are Reels. Vertical 9:16 gets the best reach.

Dimensions
1080×1920
Aspect Ratio
9:16
Max Size
4 GB
Format
MP4, MOV
Duration
No hard limit (was 90s)
Feed Crop4:5 (1080×1350)
Frame Rate30 fps
CodecH.264
AudioStereo AAC, 128 kbps+
Optimal Duration15–30 seconds

Feed Image

Updated 2026

Portrait images take the most feed real estate on mobile. 98% of users access via mobile.

Dimensions
1080×1350
Aspect Ratio
4:5
Max Size
30 MB
Format
JPG, PNG
Square1080×1080 (1:1)
Landscape1200×630 (1.91:1)

Stories

Updated 2026

Full-screen content that disappears after 24 hours.

Dimensions
1080×1920
Aspect Ratio
9:16
Max Size
30 MB (image) / 4 GB (video)
Format
JPG, PNG, MP4, MOV
Duration
60 seconds per card
Safe Zone1080×1680 center area

Cover Photo

Updated 2026

Profile or Page cover. Crops differently on desktop vs mobile - center key elements.

Dimensions
1640×624
Aspect Ratio
2.63:1
Max Size
100 MB
Format
JPG, PNG
Desktop Display820×312
Mobile Display640×360

Profile Picture

Updated 2026

Displayed as a circle. Upload high-resolution for sharp display across all placements.

Dimensions
720×720
Aspect Ratio
1:1
Max Size
10 MB
Format
JPG, PNG
Desktop Display176 px
Mobile Display196 px

Event Cover

Updated 2026

Cover image for Facebook events. Center-align key content to avoid mobile cropping.

Dimensions
1920×1005
Aspect Ratio
1.91:1
Max Size
10 MB
Format
JPG, PNG

Link Preview

Updated 2026

Thumbnail shown when sharing a URL. Controlled via Open Graph meta tags.

Dimensions
1200×630
Aspect Ratio
1.91:1
Max Size
8 MB
Format
JPG, PNG

Carousel

Updated 2026

Swipeable multi-image posts. All images should use the same aspect ratio.

Dimensions
1080×1080
Aspect Ratio
1:1
Max Size
30 MB total
Format
JPG, PNG
Cards2–10 images

Facebook Content Best Practices

All videos are now Reels - use 9:16 vertical for best reach
Portrait 4:5 images take up the most feed real estate on mobile
Keep cover photo content centered - crops vary between desktop and mobile
Pre-optimize images to 80–85% JPG quality with sRGB color profile
Add captions to all video content for accessibility and better retention
Use Open Graph tags to control how link previews appear when shared

Other Platforms

TikTokInstagramYouTubeLinkedInPinterest

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