# Hermes Agent social media automation

Create a scoped Genviral API key, then paste it with the Partner API docs URL into Hermes Agent during setup chat in Discord or Telegram. Hermes calls the Genviral REST API directly to generate slideshows, images, and video, then schedule and publish across 11 connected platforms, no CLI or skill install required.

## What Hermes Agent owns

Hermes Agent v0.9.0 (released April 13, 2026) by Nous Research owns memory, prompts, cron, and operator feedback. Genviral is the execution layer it calls into.

- Persistent memory: Bounded MEMORY.md and USER.md plus searchable past sessions. Account rules, board lists, and brand styles survive across runs.
- Built-in cron: Native scheduled tasks accept natural-language intervals or cron expressions, with output delivered to a Discord home channel.
- Skills system: Hermes loads reusable skills on demand. Wrap each recurring Genviral workflow as a skill once.
- Discord & Telegram gateway: Run Hermes inside Discord or Telegram. Each automation gets its own thread; confirmations land in a home channel.

## What Genviral executes for Hermes

Genviral gives Hermes one API surface for account access, content creation, scheduling, publishing, and analytics instead of wiring each platform individually.

- Connected social accounts: TikTok, Instagram, YouTube, Pinterest, LinkedIn, Facebook, Threads, X, Bluesky, Mastodon, and Telegram behind one API key — no Meta or TikTok partner approval waits.
- AI media generation: Slideshows, images, and videos rendered through Genviral's AI Studio. No separate Fal, Replicate, or OpenAI wiring required.
- Cross-platform scheduling: One queue, every platform. Best-time defaults, duplicate guards, and per-account cooldowns Hermes can call from a single endpoint.
- Analytics feedback loop: Genviral feeds last-7-day performance back to Hermes so the next batch rewrites hooks against whichever format actually outperformed.

## Setup in four steps

Each step matches the full walkthrough in the linked guide. Post one sample manually before enabling any recurring task.

- Connect your social accounts in Genviral. Genviral handles the auth flows for TikTok, Instagram, YouTube, Pinterest, LinkedIn, Facebook, Threads, X, Bluesky, Mastodon, and Telegram. Post manually first to confirm the connection.
- Create a scoped API key. Create one key per workspace Hermes is allowed to drive. Pass the key plus the Genviral API docs URL to Hermes in setup chat.
- Set Hermes up in a Discord home channel. Hermes uses @mention mode and auto-threads in shared channels. Your home channel becomes the monitoring surface; every automation keeps its own thread.
- Have Hermes generate one sample before cron. Ask clarifying questions, upload references to the Genviral Media Library, then have Hermes produce ONE post in chat. Only enable recurrence after that sample looks right.

## Recurring Hermes workflows by platform

Each workflow follows the same loop: Hermes prompts, Genviral renders and publishes, analytics feeds the next batch.

- Pinterest: Recurring infographic pins. The exact workflow from Viktor's video — Hermes pulls recipes from a blog, generates infographic-style pins, and Genviral publishes every 8 hours.
- TikTok: Daily slideshows from a fixed format. One prompt to Hermes; Genviral renders 4-slide carousels and ships them at 9 PM in the account's local timezone.
- YouTube: Shorts from a shared queue. Hermes pulls the next approved Short from the workspace queue and Genviral assigns the next publish slot.
- Instagram: Reels from an approved media folder. Point Hermes at a Genviral media-library folder; new uploads get queued without ever leaving the approval pipeline.
- LinkedIn: Posts from release notes & drafts. Hermes summarizes engineering output into voice-matched posts; Genviral publishes under the company page.
- Facebook: Filler content for brand-page trust. Steady cadence of repurposed content keeps the brand page warm so paid traffic and Meta approvals stay healthy.

## Why Hermes still needs an API layer

You could wire Hermes into every platform's API yourself. In practice that is slow and breaks often.

- Meta and TikTok partner approvals can take months -> Genviral fronts those approvals so Hermes posts on day one
- Every platform has its own auth, post settings, and quirks -> One endpoint per concept; Genviral maps it per platform
- AI assets need separate Fal, Replicate, and OpenAI plumbing -> Genviral's AI Studio ships slideshows, images, and video in-API
- Scaling to many accounts gets you shadowbanned and locked out -> Hosted, pre-warmed accounts keep posting reliable past the early stage

## Who makes Hermes Agent?

Hermes Agent is built by Nous Research. The current version is v0.9.0, released April 13, 2026. It positions itself as a self-improving agent with persistent memory, a messaging gateway, built-in skills, and native scheduled tasks — not a chat wrapper or IDE copilot.

## What is Hermes Agent social media automation?

Hermes Agent social media automation means running Hermes as the agent layer that owns memory, prompts, recurring tasks, and operator feedback, while a posting API like Genviral handles the connected accounts, AI media, scheduling, publishing, and analytics. Hermes does the reasoning. Genviral does the execution.

## Does Hermes Agent post directly to social platforms?

No. Hermes plans and reasons but does not ship with platform connectors. You pair it with a posting layer. Genviral gives Hermes one API surface for account access, content creation, scheduling, publishing, and analytics, instead of wiring TikTok, Instagram, YouTube, and the rest individually.

## Which platforms can Hermes Agent post to through Genviral?

TikTok, Instagram, YouTube, Pinterest, LinkedIn, Facebook, Threads, X, Bluesky, Mastodon, and Telegram. Analytics coverage is strongest for TikTok, Instagram, and YouTube. Genviral publishes from connected accounts and feeds performance data back into Hermes for the next cycle.

## Does Hermes Agent have built-in cron?

Yes. Hermes ships with native scheduled tasks that accept natural-language intervals (every 2h, every weekday at 9am) or full cron expressions, and can deliver task output back to a configured Discord home channel. That makes it suitable for recurring social media work without a separate scheduler.

## How do I migrate from OpenClaw to Hermes Agent?

Hermes has a first-party migration command (`hermes claw migrate`) that brings over memory, skills, config, and parts of your existing setup. After that you point Hermes at your Genviral API key and the existing accounts keep working under the new control layer.

## Should I automate immediately?

No. Post manually for a few days, then have Hermes generate one sample post in chat. Review the image, caption, tags, and destination. Only after the sample is right should you enable the cron task. The blog walkthrough makes this explicit because it's the most common mistake.

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